A Guide to Cell Phone Signal Boosters

Poor cell phone reception continues to be a major problem…

Debt Busters: The Complete Guide to Getting out of Debt

When it comes to getting out from under the mountain…

Adwords CPC: Everything You Need to Know

Adwords CPC: Everything You Need to Know

Google Adwords CPC campaigns are a great way to increase revenue for your website, if you use the service correctly.  By following a few simple tips you can use Google Adwords CPC, or cost per click, services to drive more traffic to your website, increase your business and result in more revenue for you.  OF course, the cost of running the Adwords CPC campaign must bring in enough traffic to your site to make the money you are putting out worthwhile.  Make sure you understand how Adwords CPC works and use it correctly to get the best results.

Simply put, Adwords CPC is a service offered by Google that lets you put links to your website in Google search results.  The system uses specific keywords to determine where an ad will appear.  Thus if you have chosen a specific keywords and are paying for your ad to appear when that keyword is searched on Google, the more accurate and relevant that keyword choice is to your website’s services of products, the better your results will be. 

You can make your Adwords CPC campaign more accurate by using the Google Keyword Tool, which helps you to identify the right keywords that will draw in people who are most likely to be interested in your ad.  You can select multiple keywords, but bear in mind that you are paying for each one you choose.  It’s a good idea to test out a number of keywords and then narrow it down to the ones that are getting the best results for you. 

There are two ways to use Adwords CPC.  The first is by paying a flat rate for a maximum cost per click amount.  The other is to bid on a specific keyword and pay by the keyword option.  By setting a maximum daily budget, you can ensure that you don’t spend more than you want to on Adwords CPC placement; once you have enough clicks to meet your daily budget, the system will automatically stop placing your ads in search results until it resets the next day.  This will prevent you from going over your advertising budget and is a good safeguard to have in place. 

One of the most important keys to a successful Adwords CPC campaign is the ad itself.  Just having your ad pop up in the Google search results is not enough; it has to get attention and make people want to click through to your website.  Wording of your ads is therefore vital to success.  Try to create ads that match as perfectly as possible with the keyword they are connected to, so that they are most likely to gain the interest of the person who is searching.  Keep your ads specific and concise so that they stand out from the other Adwords CPC ads that are using that same keyword.

Adwords CPC uses a bidding system to determine which of the ads will come up most frequently when a particular keyword is searched.  Those who bid higher will be closer to the top of the list for that keyword.  Thus, you will want to bid highest on the keywords that are bringing the best clicks through to your site.  This means that they clicked through to your site and actually stayed there either to shop or gather information.  Once you have been running Adwords CPC for a few weeks, you will be able to determine which keywords are getting you the best results and bid higher on those choices.

You can also use the information gathered from a few weeks of Adwords CPC campaigns to see which keywords are not being successful for you.  These you can mark as negative keywords, which means you will not pay for clicks that aren’t bringing in the right people.  In many cases, a certain keyword might bring people to your site who were looking for something entirely different.  These are wasted advertising dollars, and weeding them out will mean your Adwords CPC dollar is aimed at the keywords that do the most for you.

A Google Adwords campaign is one of the best and easiest ways to get your name out there and drive in traffic to your site.  With the right ad and the right keywords, you can use Adwords CPC successfully.

Follow Zenedy