Originally, a wholesaler of discontinued shoes, Maxwell Shoe Company, Inc. introduced Mootsie Tootsie Shoes in 1979 as a line of reasonably priced shoes for young women. In 1987, they broadened the line to include infant and children’s shoes for girls, and called them Little Miss Mootsies. They later changed the name to Mootsies Kids after a line of boys’ footwear was added.
The original Mootsie Tootsie Shoes line consisted of casual and dress shoes, but soon included oxfords, deck shoes, cold weather boots, and sandals. The strategy of marketing the footwear in an attention-grabbing box was a genius idea, and sales of Mootsie Tootsie Shoes began to grow. They were sold in children’s shoe stores, department stores and boutiques at a low to moderate pricing point.
In 1993, Mootsie Tootsie Shoes introduced a women’s line that quickly caught the attention of the Jones Apparel Group, a manufacturer of women’s clothing. They struck a licensing deal with Maxwell who began to manufacture footwear under their label. The design of the shoes were made to seamlessly mesh with the Jones’ clothing line. Prices ran about sixty-five to eighty dollars a pair, which was a huge increase compared to Mootsie Tootsie Shoes original brand that sold for twenty-five to forty dollars a pair.
In 1996, Maxwell added a second brand by purchasing the rights to the Sam & Libby trademarks. Unlike the Jones line, which was tailored to the taste of middle-aged, professional women, the new Sam & Libby line was made more for younger professional women who preferred a more stylish and fashionable edge. This new line was priced mid way between the Mootsie Tootsie Shoes and Jones brands, and sold for thirty-five to fifty dollars a pair.
Other ventures followed, and then in 1998 an agreement was made with Levi-Strauss & Co., to manufacture women’s shoes under the Levi’s Dockers brand. These casual, moderately priced shoes filled the price gap between the Sam & Libby and Jones New York brands. At a moderate price, they sold very well.
As in the early days of Mootsie Tootsie Shoes, current styles for the professional woman remain comfortable and timeless year after year. Even their trendier styled shoes are designed with just enough edge to meld nicely with both more traditional styles and in vogue fashions. There is simply a style for every taste.
Mootsies Tootsie Shoes line of children and infants shoes include a casual Mary Jane styled shoe that comes in a variety of colors, as well as dressier, black Mary Jane for infants or toddlers, and a Freckles Mary Jane for older girls. They also carry the Duffie and the Delanna, which are more stylish choices for girls. In addition, Mootsies Tootsie Shoes also offers an array of children’s boots.
Women’s casual styles include sporty sandals, cute flats, traditional loafers, as well as comfortable business wear. Evening choices include edgier designs such as, chic pumps, sexy high-heeled sandals, and fashion forward boots. From flats to heels, Mootsie Tootsie Shoes has a style for every age, taste, or occasion. Buy them at retail department stores, outlet shops, boutiques, and online retailers. If you feel lucky, may even find a pair or two on your favorite internet auction site.