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Email Marketing Specialist: Job Description and Salary Information

Email Marketing Specialist: Job Description and Salary Information

In today’s ever-changing world, most companies are taking their businesses online.  Here they are able to reach a larger audience, with potential customers from all over the world. There are many factors to consider, however, before taking a business online. Besides the normal aspects of obtaining a domain name and setting up a website, companies will also need to secure a way to keep in contact with their customers. A great way to do this is through email. Just about everybody throughout the world today has an email account and most love to hear about the latest and greatest product that their favorite online store is selling. However, in order to run a successful email campaign, the talents of an email marketing specialist is required.  This is a wonderful job opportunity for the right candidate who is both creative and responsible.

The basic job function of an email marketing specialist is to plan out and implement various email campaigns for the company. This role includes creating an email campaign from scratch, determining the target audience, monitoring data, scheduling the email campaign, and tracking the results to see whether or not it was successful.

Email marketing specialists are also in charge of preparing any necessary graphic files to be used in an email, such as sourcing and resizing. They will then have to create viable email templates that can be used routinely for email campaigns. An email marketing specialist will have to possess an excellent knowledge of HTML coding, as well as have experience with marketing automation solutions, such as Unica, ExactTarget and Marketo. This will help them ensure that the email campaigns are fully automated and enable the company’s subscribers to personalize their subscriptions.  In addition, an email marketing specialist will have to routinely test for both functionality and quality of the emails that are sent out.

Other functions of an email marketing specialist are to provide email reports that make use of various traffic tracking applications and trends. They should then be able to recommend any improvements or changes based on these results.  A company’s email marketing specialist will usually work closely with the company’s marketing team and so should be a team player with strong organizational skills and the ability to work in a fast paced environment.

The educational requirements for an email marketing specialist are a Bachelor’s degree in Marketing or other such discipline, with at least three to five years of email marketing experience. The perfect email marketing specialist will also have experience with list creation and database management.  

The salary for an email marketing specialist varies greatly depending on where in the country you are located. Email marketing specialists in New York City, for example, can earn roughly $87,000 per year; while an email marketing specialist working in Boulder, Colorado, can expect to earn approximately $57,000 per year.  Traditionally, email marketing specialists in entry level positions with no relative experience can expect a starting salary of between $35,000 per year and $40,000 per year.

Photo courtesy of smemon87.

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