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How to Create Your Own Coffee Labels

How to Create Your Own Coffee Labels

Coffee brings life to millions of sleepy adults and teens every day. Coffee shops wait on nearly every corner, fast food restaurants work to provide a greater variety of caffeinated beverages, and supermarkets display literally hundreds of choices for the connoissuer, tantalizing the caffeine-starved shopper with exotic, earthy smells. In this environment, it can be hard for your small business to promote your coffee product. With so many brands and varieties available, you need to make sure that your brand stands out and catches the consumer’s eye.

Creating your own coffee labels resolves this matter, giving you the flexibility to create an attention-grabbing piece of art that represents your brand. It’s said that a picture is worth a thousand words, and a well-crafted label communicates to your customers why they should select your product over the other coffee brands available to them. 

The first thing you need to do is come up with a design. Start with the background. Do you want a white background, or a certain color? You can also choose between solid color or a pattern. A solid color communicates simplicity and can be elegant, while patterns can show a modern attitude, sophistication, or even fun and playfulness. What are you trying to communicate to your customers?

Once you’ve settled on a background design, add the other elements. Do you want a border? Borders can be solid colors or patterns, straight lines or geometric shapes and angles, or even just a fade built into the background color. In designing your label, the only limit is your own imagination.

The central design is the first thing that will catch your customer’s eye. Your product’s name could be the central part, or it could be an image that you feel best represents your company, like a logo. Different images will convey different feelings to the customer. If the background is a modern-looking design, you may want to use a modern image, like a geometric shape or symbol. If the background is playful, you may want an equally playful image, with large or even cartoony imagery. You can use an elegant design with more romantic or classical symbols. The look is entirely dependent on what image you want to present to your customers.

You also have the freedom to have a different label style for each different flavor of coffee that you offer, creating a fun and unique experience for the customer. This allows you to customize the image to match the flavor. Richer, earthier flavors like hazelnut, for instance, might have a more classic look on the label. On the other hand, a lighter, sweeter flavor might fit better with a playful image. If you choose to create different images for each flavor, you will want a dominant image in common on each label, such as your company name or logo.

Once you have your design, you need to find a label printer. There are dozens of quality printing companies you can find on the internet, ready to help you print your custom-designed label. Most of these also have a stock of label designs you can use if you don’t have the time or resources to design your own. The prices will vary based on how many colors you use in your design, so keep that in mind as you make your labels.

Creating your own coffee labels allows you to communicate quickly and effectively with customers, enticing them to choose your product over the many others available to them. With a little work, you can find the perfect coffee label printer for your needs.

Photo courtesy of 威爾家.

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